Bloom Central in full bloom at the heart of Abu Dhabi

Located across the road from Abu Dhabi’s Al Wahda Mall, Bloom’s new complex, Bloom Central, is hard to miss.

Made up of the capital’s new Marriott hotel, offices, serviced apartments and housing, the development sits on Abu Dhabi’s main artery, Airport Road, on a crossroads between one of the capital’s biggest shopping centres and one of its largest public hospitals.

To live in such a location, there are a couple of options. Firstly, the 64 serviced Marriott executive apartments offer one, two and three-bedroom suites. Fully furnished, they come with all the mod cons you might need – a spacious lounge, kitchen with a washing machine and tumble dryer as well as an office area. And the usual headaches with setting up in a home are also removed.

“Usually when you first come to the UAE you need Emirates ID to get Etisalat to connect your internet,” says Susan Huisink, marketing manager for the executive apartments. “Here we provide free internet already in the apartment. We provide sheets, kitchenware and even groceries so you can come here and move in with just a suitcase.”


See a gallery of the apartments here.


Marriott staff clean the apartments, which are leased on longer-term contracts, twice a week and can provide room service for an additional fee as well as grocery shopping and a laundry service.

All the apartments also come with access to a residents’ lounge and Marriott says a separate swimming pool exclusively for executive apartments will open soon.

But all of these services come at a hefty cost. Monthly rent for a one-bedroom apartment reaches an eye-watering Dh17,000 – that’s Dh204,000 a year. By comparison, a four-bedroom villa in the same area is currently being advertised on Dubizzle for Dh210,000 a year.

For those staying in Abu Dhabi for the longer term, Bloom has a second option: 49 two, three and four-bedroom apartments for lease. Unlike the serviced apartments, these come without any furniture and whoever moves in must provide everything including kitchen appliances.

Rents here are a little more in tune with the mainstream rental market in Abu Dhabi. Bloom is currently marketing three-bedroom pads in the complex for Dh180,000 a year.

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